有水喝，他就会立刻改观

有水喝，他就会立刻改观。请捐助世界卫生组织饮用水项目。 Provide him water, make him improve immediately. Please donate WHO drinking water projet. 世界卫生组织特殊媒体 Word Health Organization New Media 挑战：饮用水是否充足、是否卫生，都会显著影响儿童健康。但是亚非落后地区的饮水状况却没有得到人们的重视。世界卫生组织“饮用水项目”希望通过宣传，鼓励人们热心捐款。Challenge: A child's well-being is highly dependent on both the quality and the availability of water. But in Afro-Asian areas, the solution is not put enough attention. WHO's "drinking water project" is encouraging people to give out financial help to these areas. 策略：在北京各处举办宣传活动，并派发特出的玻璃杯。杯壁上印有一个消瘦的儿童形象，当杯中注满水后，通过水的折射，消瘦的儿童立刻“长胖了”。直观显示出“有水喝，他就会立刻改观”的主题，促使人们慷慨解囊。 Strategy: By doing campaign in Beijing and give out the glasses. Print a skinny child image on the glass, as the water filed the glass, by the effect of refraction, the skinny child began getting "fat" visually shows the theme of "Having water to drink, he will improve" therefore encourage people to donate money. 结果：人们开始关注健康饮用水问题。一天之内，北京各处宣传点累计筹款15.32万元。Results:People's attention were drawed to the drinking water issue and within one day, among all the campaign site all toegether donated RMB 153200.

Carlsberg "Beer Case" 人人都是大力士

Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of "Shumensko" beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.

嘉士伯(Carlsberg)啤酒广告。印在手提袋上的这箱啤酒，真的很容易让人看走眼。

Advertising agency: Noble Graphics Creative Studio, Bulgaria

Creative Director: Marsel LeviArt Director: Georgi Kasabov

Photographer/Illustrator: Atanas Kanchev

Anemix: 3D效果的照明系统Anemix - 3D Effect Lighting System by Ximena Munoz & Paulina Villalobos

Created by two young Chilean architects and lighting designers, Ximena Munoz and Paulina Villalobos, the Anemix is a lighting system that creates unique 3D effects. Its a panel composed by a luminescent and a reflective layer, which can be modified to create a wide range of visual effects. It uses Osram LED technology to be the light source of this system, as its efficient, small and with a very low cost of maintenance. The glass-aluminum technology was developed by Glasstech, a specialized glazed Chilean company. 这个梦幻的照明系统主要是利用光的反射原理。由智利的两名年轻的建筑师和灯光设计师共同设计完成，这个照明系统包括了一个发光层和反射层，用高效率的白光LED技术制作这个系统的光源。然后采用玻璃和铝等材质，完成反射层的制作。

RCA summer show：铅笔饰品Pencil Jewellery by Gemma Holt

Says Gemma: “A series of jewellery made from pencils, then gold foiled stamped with my own hallmark design. They are hexagonal to represent the profile of the pencil.

There are currently bangles in various colours and finishes and a necklace. And then a series of Bic pens changed using rapid manufacturing (below).

RCA summer show(英国皇家艺术学院夏季毕业展)上的作品，Gemma Holt 的铅笔饰品

Emergency Money Box 紧急钱箱

Add coins at your own risk:

only by smashing the glass can they be retrieved.

As you watch your money literally build up, you will be torn between the desire to save more or cash in.

With money rapidly disappearing into plastic cards and online transactions, the physical presence of ‘In Case of Emergency’ money box will make you think more carefully before you decide to splash out.

What will be your moment of need?

类似与消防橱的设计，只有打碎玻璃，你才能取出放在里面的钱币。这样的存钱罐，会不会让你更加有节约意识？你会在什么情况下打碎这面玻璃呢？

伦敦的集装箱房子

建筑师对集装箱组合设计，探索出能广泛应用的集装箱建造体系：Container City。 这其实也是个环保的方案，可持续性设计，报废集装箱略加改造就能成为适宜居住的房子。 Container City已用于多种项目，例如教室,，办公空间，住宅单位和零售铺位等等。 从图片上看去，这些房子里面好象还很舒适~ 漂亮诶。。。。。。。

用你的笔，来帮助他人获取自由

这支笔的上端有点特别，有一个身陷牢笼的人物形象。随着你的书写，牢笼会慢慢往下，直到消失。国际特赦组织(Amnesty International)希望，以此鼓励人们拿起手中的笔，为自由而写作。 pls enlage it so u can see this special pen more clearly