Through a small investment in paper bags distributed in stores, they turned pedestrians into free outdoor advertisements of "Shumensko" beer. The optical illusion of people, carrying with ease a case of beer in one hand, entertains onlookers, as well as the actual bag-owners.
嘉士伯(Carlsberg)啤酒广告。印在手提袋上的这箱啤酒，真的很容易让人看走眼。
Advertising agency: Noble Graphics Creative Studio, Bulgaria
Creative Director: Marsel LeviArt Director: Georgi Kasabov
Photographer/Illustrator: Atanas Kanchev
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